Author: Stephen Beck
Creating Ebooks Your Customers Will Love, Part I
Thursday, July 17th, 2008 @ 5:56 am
While you are creating e-books, it’s important to write a quality e-book. Thin, skimpy e-books aren’t effective - you want something meaty to offer your readers. A truly great e-book is filled with information, with enough bulk to keep your audience satisfied.
Those skinny e-books with poor content leave readers unsatisfied. Unhappy customers often return those “defective” products, demanding refunds and destroying profits. Unhappy customers are never customers who return for a purchase. To succeed, your with PDF e-books must contain loads of great content, which translates to great value for your readers. Here are a few ways of adding content to your e-books.
First, add a table of contents, or TOC. Not only will this help your reader find information quickly and easily, it will also add two or three pages to the length of your e-book. A TOC is easy to add — MS Word and similar programs can create and update one automatically.
Second, add a list of resources in the back. All of the web sites, blogs and forums you visited to research your ebook should be put in a resources section in the back. You can also put all of the print books that you find helpful as well. Face it. There are tons of resources dealing with the topic of your ebook that you know and your customers don’t. List those and you will provide a valuable service for them.
For your readers, I suggest you include a list of:
- Books in print;
- Magazines;
- List on videos form YouTube on your topic
- Web sites;
- User forums and user groups; Blogs (your own or those of others);
Take this list of resources to the next level by including a short description which explains the information that can be found at each resource. This will be most helpful for your audience when they look for more information.
In my next article I will give you three more strategies to adding bulk to your ebook so you satisfy your customers and reduce your refund rate. publishing ebooks with true value and lots of content is quite easy when you follow these strategies.
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